Mercy Digital Content Specialist in Chesterfield, Missouri

Overview

We’re a Little Different

Our mission is clear. We bring to life a healing ministry through our compassionate care and exceptional service.

We don’t believe in jobs at Mercy, we believe in careers that match the unique gifts of unique individuals; careers that not only make the most of your skills and talents, but also your heart.

At Mercy, you’ll feel our supportive community every step of your day, especially the tough ones. We’re a team and love working that way. That team is expanding, and we currently have exceptional opportunities to help our communities grow.

Responsibilities and Qualifications

The role of the Digital Content Specialist is to drive Mercy’s ministry content strategy across multiple platforms, supporting all things related to content, including brand consistency, segmentation and localization, analytics and meaningful measurement. Responsible for periodic review/assessment of regional content supplied by local Community Relations teams.

High level job requirements

  • Assist in the development of a content strategy that supports all marketing initiatives, across multiple platforms and formats to drive sales, engagement, retention, leads and positive consumer experience.

  • Utilize data to drive strategy and measure content performance, providing insights and recommendations to improve the overall consumer experience.

  • Collaborate with regional and ministry-wide marketing team members to create content that supports marketing goals, objectives and tactics that are measurable and repeatable.

Essential Duties and Responsibilities

  • Assist in the development of a content strategy that supports and extends all marketing initiatives, determining which methods work for the brand and why.

  • Provide SEM, SEO, keyword and metadata optimization to support all marketing initiatives.

  • Support organic search engine performance and goal-setting based on site impressions, click-throughs, traffic and conversions.

  • Ensure content is optimized for both search and user experience for all channels and devices.

  • Support key conversion points in the marketing funnel, including landing pages, calls-to-action, and lead generation forms.

  • Support the creation and utilization of reporting, analytics and metrics that drive content and campaign strategies.

  • Analyze data from the consumer usage of all digital products to inform both strategy and ongoing content improvement.

  • Develop standards, processes and best practices for content creation, distribution, maintenance, retrieval, and re-purposing.

  • Support workflows for requesting, creating, editing, publishing and retiring content utilizing our existing content management system.

  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice.

  • Work with content editors to measure content and marketing goals, providing recommendations to maximize the effectiveness of the content.

  • Conduct periodic competitive audits.

  • Collaborate with Community Relations, Media Relations, Creative, Consumer Analytics and CRM team to continuously evolve the content strategy

  • Embrace the fluidity of the healthcare industry and the many changes likely to occur in the coming years, acknowledging that ministry needs will require role variation for all. Our entire department will be required to accept change and to lead through it.

Because you’re committed to excellence, you understand the importance of being properly prepared for your role at Mercy. That’s why you’ll bring to your role the right set of qualifications:

Education Requirements

  • Bachelor’s degree in Marketing, Communications, English, Journalism or Public Relations required

Experience Requirements

  • 3+ years in web marketing and web content management

  • Experience working with open-source content management systems (i.e. Drupal)

  • Experience with search engine optimization

  • Knowledge of information architecture, web usability, audience segmentation, web governance, and web accessibility standards

Skill Requirements

  • Proven writing and editing skills

  • Experience with creating compelling messages for different target demographics and personas

  • Understanding of how data and analytics shape strategy

  • Strong interpersonal skills to motivate and drive collaboration with other functions

  • Ability to inspire content creators to achieve company and/or campaign goals

  • Some experience with web analytics, statistical and A/B testing, and inbound marketing tactics

  • Some experience working with Google Analytics and Google Adwords

  • Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills

  • Ability to work both independently and collaboratively

  • Credible and articulate, with excellent communication skills

  • Meticulous attention to detail, with an overall passion for continual improvement

  • Ability to multi-task on multiple projects concurrently and willing to switch focus quickly

  • Ability to thrive in a fast-paced, high-energy environment

  • Possess high degree of integrity and moral character

We’ll Support You at Work and Home

Our foundations are built on dignity and respect. Modern Healthcare Magazine named us as a “top 100 places to work.” We go out of our way to help people feel welcomed. We offer day-one comprehensive health, vision and dental coverage, PTO, and employer-matched retirement funds, even to part-time employees. We’re proud to provide tuition reimbursement to help you grow and learn new skills.

What Makes a Good Match for Mercy

Compassion and professionalism go hand-in-hand with us, along with exceptional quality care. Having a positive outlook and a strong sense of advocacy is in perfect step with our mission and vision. We’re also collaborative and are not afraid to do a little extra to deliver excellent care – that’s just part of our commitment. If that sounds like a fit for you as well, we encourage you to apply.

Requisition ID 2018-768684

Category Marketing & Communications

Position Type Full Time

Shift(s) Days

Department Integrated Marketing

Location US-MO-Chesterfield

EEO/AA/Minorities/Females/Disabled/Veterans